What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way.

Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication.

Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go!

01:56 The Power of Inauthenticity
02:51 Mass Premium Positioning: Starbucks and Nickelback
06:34 Targeting the 99%: Simplifying Strategy
15:03 Implementing Strategy: The Real Challenge
20:08 Executing Strategy: Key Steps
27:13 The Power of Repetition in Leadership
27:55 The Importance of Internal Messaging
28:47 Strategy Shouldn't Be a Job Title
29:56 The Essence of Effective Strategy
32:02 Crafting a Manifesto for Your Team
33:16 The Role of Sales Scripts in Business
34:18 Internal vs. External Communication
41:28 The Impact of Cynicism on Success

Reach out to featured guest Alex M H Smith:
LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok

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